The iconic Dalí Museum was in a slump. Despite doubling capacity with a move to their new building that featured world-class architecture, attendance had quickly dropped back to the levels pre-move. To boost attendance, the museum had created a program of traveling exhibits that would feature other artists. But how does a brand known for one personality incorporate another without compromising the equity with which it’s known for?

The concept was simple, two great artists in one place. Taking the idea that Warhol came to the Dali and 'Warholized' him using his signature style, allowed us to use both Warhol's work and the Museum’s strongest asset–the image of Dali–together.

It was an idea that could be replicated by future traveling exhibits and created a clear strategy for the future.