Level / Evolving a brand to launch a new product
Creative Direction
Brand Strategy
Art Direction
Level had a challenge. The premium benefits company wanted to launch a new product in rapid time. The other issue? The existing brand needed to evolve, without creating a disconnect with the current in-market presence.
We developed a holistic approach to launch, consulting advisors and customers to build a strategy guaranteed to resonate with our audience. The team then evolved the brand, using animation for the first time to bring the offer to life across web, social media, blog, sales materials, and webinars.
I led and managed a team of writers, designers, animators, marketers, and web builders to deliver the campaign on time with unprecedented success for Level. The project raised the bar internally while driving $6M in leads in the first 30 days.
Research revealed that potential customers cared about one card, AI, and added savings.
We made them central to our offer.
In just three months, we went from research to concept to launch, delivering web, sales collateral, custom animations, and an evolved design language.
Custom animations brought life our one-card promise in a way everyone can understand.
Smiley became the human face of the launch, communicating savings & support, supported in turn by animations that brought the product differentiators to life.
LinkedIn social campaign.
LinkedIn social campaign.
We evolved the design language to better capture the offer.
The campaign and launch were unrivaled, achieving numbers 5X of Level’s previous launches.
In just three months, we went from research to concept to launch, delivering a website, sales collateral, an integrated campaign & an evolved design language.