Rethinking healthy food in Peru through prototyping
Alicorp, the largest CPG in Peru, had identified a problem: there were no healthy options for Peruvians in the supermarket. Despite being a nation known for the export of superfoods like Quinoa, Peruvians have seen their grocery stores flooded with cheaper, unhealthy alternatives. Alicorp wanted to change this with a new range of authentically Peruvian foods that would give everyone in Peru–regardless of economic status–viable healthy options.
Learnings taken from the habits and needs of people across Peru–from Lima, Machu Picchu, and the Amazon basin–were used to create, test, iterate eights new prototype products in eight different categories. Using brand as a platform for product development, prototypes were design in the field in response to interviewees and tested as the team moved around the country.
In Lima, immersive interviews were held with research participants. They were interviewed in their homes and accompanied to the supermarket and local markets, to understand their needs and habits.
A round table with Peru’s leading food experts to understand how they would solve the food crisis affecting their country.
A traditional Iquitos dish of plantains and pork balls grilled in rubber tree leaves.
This led to rapid prototyping in the field to test opportunities areas in co-creation with participants.
